About Us
Purpose
The globalisation of education has accelerated greatly over the past years, with students and academics travelling further afield to gain & share knowledge and experience. In response, British business schools are developing courses and qualifications, research projects and educational experience itself, which are specifically designed for the global economy and workplace.
The dynamics of international student market, now greatly influenced by the internet, has changed considerably and more students are now keen to explore these innovative courses and also the options available to them at the click of a mouse.
Solution
Britishmba.com brings international students closer to British business schools by bridging the gap using innovative technologies. It also helps in promoting the ’Education UK’ brand via its name.
Britishmba.com is a dynamic website that is packed with intelligent tools, purpose built applications and web 2.0 technologies, some of which are first of its kind.
Britishmba.com is formed as a one stop shop - where students can search, scrutinize, compare, choose and apply to British Business Schools. Britishmba.com is the only website that maintains a huge database of Full-Time, Taught, Masters Courses such as MBA, MSc, MA in Business Management & allied subjects of nearly 50 Universities. It showcases complete course descriptions, programme profiles including teaching methodolgies, delivery methods, entry requirements etc - all in one place.
The website is packed with intelligent tools that help students to -
- Compare Courses
- Save Courses to Favourites Folder
- Apply /Submit Interests to Business School
- Track Applications Real Time
- Communicate with University or Affiliated Staff instantly
- Apply for Jobs in the UK
Partnerships
We are in the process of tying up with Student Counsellors/Agents in Australia, Bangladesh, Brazil, Canada, China (Including Hongkong and Taiwan), Ghana, Gulf States (including Saudi Arabia), India, Indonesia, Japan, Korea, Malaysia, Mexico, Nigeria, Pakistan, Russia, Singapore, Sri Lanka, Thailand, Turkey, USA and Vietnam who specialise in MBA and Masters applications for UK.
Strategic Tie-ups
We are currently in talks with Recruitment Agencies within the UK who have placed several international students successfully with various companies such as KPMG, Capital One, HSBC, UBS, NHS, Coca- Cola, Bechtel, Unilever, Tesco, Shell, Pfizer, Glaxo Smithklien, Cadburys, Ebay(UK), Google, T-Mobile, TNS, Vodaphone, 3G etc including various work placements and graduate training schemes.
The Team
Operations
Principal, Behavioural Technologies & Web Analytics: Elizabeth Kent
Elizabeth leads the Business Intelligence team and in charge of defining, tracking, and reporting on key business metrics and customer behaviors such as feature penetration, user behaviour patterns, site flows and traffic patterns. She also identifies, measures guides on key performance metrics for user behaviour and marketing effectiveness (user growth, engagement, abandonment, campaign ROI, segmentation).
Branding Lead: Tataniya Chatterjea
Tataniya is the lead brand manager of Britishmba.com. She has an impressive career record and has worked on prestigious projects like New Business Asia, Bezurk in Singapore and various similar projects in India and Canada. Tataniya is also in charge of branding of all our international campaigns.
Sr. Content Writer & Publisher: Philip Cooper
Philip is our Senior Content writer and in charge of publishing targeted, and search engine oriented articles. His experience in writing with particular emphasis on recruitment trend and post graduation is giving Britishmba.com the expanse it needs to cater to the international student market.
Marketing
Sr. Manager, Advertising and E-Marketing: Dorothy Smith
In charge of direct and viral marketing campaigns, Dorothy has extensive market research background and has worked with market research companies such as Ipsos and Kantar Group. She achieved her MSc in Marketing Intelligence and has been writing articles on consumer behavior focusing on purchase intent analysis. She develops strategic and demographic oriented campaigns for user acquisition and retention. She also writes, promotes and manages all international PR campaigns.
Director, Strategic Alliances: Michael Spencer
Michael is a director in the firm and he has several years of experience in the international student market. He has been a student consultant and a career advisor for 8 years and has helped many students to fulfill their career aspirations. Michael is incharge of all activities between universities and the prospective students. Hence, activities such as setting up of partner accounts, guidance for students and a liaison between university, Michael usually has his hands full.
Sr. Director: Manish Arora
Our senior director Manish, graduated with an MBA from Leicester Business School. His experiences as an international student coupled with the desire to give something back to the international student community led him to follow his instincts. His vision to promote the Education UK brand and make Britishmba.com a leading virtual marketplace in the international student market is helping Britishmba.com to grow by leaps and bounds; just before we launched the Version III of our website with its enhanced features, Britishmba.com had new hits in just 150 days from over 190 different cities of more than 50 different countries in the world. Manish is in charge of parallel tie ups with local institutions such as Recruitment Agents, Accommodation Providers, and Student Visa Consultants etc who mirror our business aims.
